After Al Ries introduced the marketing industry with the idea of positioning, his daughter gives us a fresh concept of visual hammer.
What do brands try to tell us through their logos?
How do they use different tricks to make themselves memorable?
And the most important, how do they use the “visual hammer” to make sure the story they are telling (the nail) stays with us.
I found the book very insightful as a person starting his own company. At the same time, still being a consumer, I started noticing things on the street, in a store and everywhere else that I have never thought about.