How “The Dip” by Seth Godin Encouraged Me to “Fail”

I love Seth Godin, his books, and his insights.

Recently I have read “The Dip” and I am not afraid to say that this is one of the best books I have ever read. Surprisingly, it is not even a marketing book. I would definitely classify it as a lifestyle design guide that can change your approach and change how you make your decisions, especially the ones about quitting.

It has definitely opened my eyes and I believe it can work for you as well. That’s why I was very surprised when I stumbled upon so many negative comments about the book.

I believe it is because of the times we live in, where the notion of quitting being considered as a failure is common in our society. This is exactly what Seth Godin is opposing. He believes (and I do as well from now on!) that winners do quit and quitters do win.

I highly recommend you giving it a go. It has less than 80 pages. Not much time to waste and a lot to gain.

As my small review, here are 5 takeaways from “The Dip”:

1. “Quit the wrong stuff, Stick with the right stuff. Have the guts to do one or the other”

Simple yet so powerful.

How often do we stick with the wrong stuff because we are afraid that it will be a failure? Our society is saturated with the feeling that quitting means you didn’t work hard enough, you are a failure.

But, is doing something that doesn’t make you happy or doesn’t allow you to be exceptional really a success?

Have the courage to quit and do the right stuff only.


2. Be the best in the world

You could think that a person or a product that scored the first place is only slightly better than the second place.

But here is the trick.

People love winners. That’s why the first place will almost always have the rewards a few times bigger than the following places. It has been even called Zipf’s law and it applies to everything or almost everything. That’s why it is always good to be the best.

If you can’t be the best at something, quit.

Or even better.

Don’t start it at the first place.


3. The harder it is, the better for you.

We often tell ourselves how hard something is.

But have you ever thought about your competition?

Do you realise that it is also hard for them?

Are you going to quit because it is too hard? Maybe, however, you will overcome the hardship( while others don’t) and become a leader?


4. Can you go through the dip?

Seth Godin argues that every activity involves the dip – a moment after the first excitement when our passion strongly suffers.

If you are going to become the best, you have to use that dip to bounce back on the track towards the success. Of course, easier said than done.

That’s why you should assume the dip is inevitable and start something only when you know you can jump over the dip. If you know it is impossible for you to do it, why to waste your time?

How to overcome the dip?

Read the book 😉


5. Average is for losers. 

One of the founding ideas of was to help you avoid averageness (is it a word?).


Because average sucks.

Who says as a kid: “I want to be the average player” or “I will be the average firefighter?”

Then, why do we settle in our lives for the mediocre? What is responsible for that?

Schools perhaps?

So, when you have a choice to make, I believe you have to options: Quit or be the best in it. No average acceptable.

And this approach is taken not only by Seth Godin.

Derek Sivers in the podcast with Tim Ferriss  recommends that whenever the decision has to be made, you have only two choices to make. It is either Fuck Yes! or no. No average.


Those five points are only a tip of the iceberg that “The Dip’ is.

Not only do I recommend you read the book but also I would like to ask you to do it.

I don’t know if it will change your life but why not to try?

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