The book every marketing person should read.
Seth is a genius as it comes to seeing different patterns and then explaining them in an easy way.
The whole book is about being remarkable. The point being that whenever we are driving a car, we won’t stop to appreciate a cow.
But what if there was a purple cow?
Then surely you would stop, take the picture and tell your friends about that.
Can you see this simple but very powerful message?
Since reading the book I try every day to be a purple cow and believe me, it does work.
Seth also gave a TED Talk where he explains the concept briefly.
If you liked the talk, definitely read the book.
By the way, have you noticed that the cover of the book is already remarkable by being landscape?