“The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.”
~ Seth Godin
We make deals and sell all the time without even realising it. Selling is not only about the tangible items but it is about your ideas, decisions etc.
That’s why it is very important to know, how you can succeed with those.
“Pitch Anything” is a comprehensive guide written by an expert in making great deals. I found it actually so useful that I had to re-listen it (yeah, have I ever mentioned I mostly listen to books on Audible instead of reading them?).
Surely a book worth immersing in.