Reading List

“To Sell Is Human” by Daniel H. Pink

Another great book about persuasion, influence, and psychology. If you are new to the field, I would recommend it as the first read. Lot’s of valuable advice explained easily. Then, move on to the more comprehensive books such as “The Psychology of Persuasion”    

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“Pitch Anything” by Oren Klaff

“The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.” ~ Seth Godin We make deals and sell all the time without even realising it. Selling is not only about the tangible items but […]

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“Influence: The Psychology of Persuasion” by Robert B. Cialdini

“The key to successful leadership is influence, not authority.” ~ Ken Blanchard Of course, there are different ways to analyse and understand the quote. However, one has to admit that being able to influence and persuade others is one of the most important skills in business and life. And even if you are sceptical about […]

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“Trump: The Art of the Deal” by Donald Trump and Tony Schwartz

I know probably most of you hate this guy but, wouldn’t it be worth to undersatnd a bit more about one of the most powerful people on Earth now? To be honest, I really enjoyed the book.  

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“The Inevitable” by Kevin Kelly

Have you ever wonder what is the future going to look like? We live in the exponential times there the technological progress takes us to the completely new levels of understanding and innovation. Would you guess 30 years ago that our whole society will be connected to the Internet, that the electric cars will be […]

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“ISIS: The State of Terror” by Jessica Stern and J.M. Berger

Would you ever guess that one of the factors behind the “success” of ISIS is the way they utilise social media? Most of the other terrorist groups, especially the Islamic ones, consider social media as a wrong thing from the west, while ISIS is connecting with its followers and recruiting new ones through twitter and […]

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“The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout

There is nothing much that has to be said about the book. Are you looking for the simple marketing book with the crucial principles? Look no more

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“Positioning” by Al Ries and Jack Trout

If you just started your interest in marketing and wonder what is the first book you should read, “Positioning” is your answer. Written in 1981 by Al Ries and Jack Trout, the book introduces the concept of positioning the product. Even more, the authors prefer to talk about the concept of positioning the customer’s mind. […]

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“Recession-Proof Graduate” by Chris Hoehn

Rarely does it happen that a book can really change your life. And it is even more uncommon if the book takes only 30 minutes to read! If you struggle to find a perfect job that you have always dreamt about, especially if you are a recent graduate, let me introduce you to the e-book […]

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“Ego is the enemy” by Ryan Holiday

Stoic philosophy is like drugs. When you start doing it, it’s really hard to stop. But to be a Stoic, it takes practice. In the acient times, the schools were created for only few chosen ones to learn and practice. Nowadays everyone can implement this way of living thanks to the people like Ryan Holiday […]

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“The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph” by Ryan Holiday

Rarely does it happen that a title of a book depicts so well its content. Ryan holiday is one of my favourite humans alive. After being a head of Marketing for American Apparel at the age of 21, he change his carrer path at the same time implementing the stoic philosophy into his life. In the […]

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“Jo Malone: My Story” by Jo Malone

The untold story of the queen of fragrances. Although I have heard a lot about how amazing businesswoman Jo Malone is, I haven’t realised that until reading the book. Jo Malone opened for readers the doors to her past from her early years. This way she allows us to connect the dots behind her success. […]

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“Principles” by Ray Dalio

If you don’t like self-help books and you struggle to find time to read long pieces, make sure you read the publication by Ray Dalio available for free (!!) here Ray Dalio is an investor running one of the world’s largest hedge funds, Bridgewater Associates. He also appeared on Time 100 list of 100 most influential […]

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“A Guide to the Good Life” by William B. Irvine

Everything you know about stoic wisdom is wrong, probably. Before reading the book the statement definitely could be applied to descripe myself. Because of the type of the society we live in focusing on money and the fact that philosophy isn’t a common subject of conversations or education, most people do not understand the beauty […]

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“How to Get a Meeting with Anyone” by Stu Heinecke

Have you ever wanted to get in touch with your role models and heroes? Or perhaps you know that contacting that one influencer will significantly boost the sales of your company. If you have read Recession-Proof Graduate you know how important networking and reaching some particular people is important and can bring you incredible results But how […]

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“All Marketers are Liars” by Seth Godin

Everyone is lying to us. Seth Godin as always gives the great isight into the world of marketing. Marketing now became the art. It is not about who has the best product. The best storytellers are the winners. And how it always is with stories, not all of them are 100% true.  

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“48 Laws of Power” by Robert Green

One of the most enjoyable read I have stumbled upon in recent months. If you enjoyed “How to Win Friends and Influence People” you will definitely immense yourself fully in this position. Robert Green is great in digging up the most interesting and astonishing stories from the history that will help you memorise the laws. […]

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“The Power of Habit” by Charles Duhigg

Why do we perform different actions without even thinking about them? How do our brains work? How to optimise our life to be even better? If you want to understand yourself and optimise your daily routine to master your actions, this is a must read.

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‘Visual Hammer” by Laura Ries

After Al Ries introduced the marketing industry with the idea of positioning, his daughter gives us a fresh concept of visual hammer. What do brands try to tell us through their logos? How do they use different tricks to make themselves memorable? And the most important, how do they use the “visual hammer” to make […]

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“Hedge Funds for Dummies” by Ann C. Logue

Even the biggest fish on Wall Street when they started were dummies. We all have to start somewhere. I always was quite sceptical about the series of books for dummies but I realised that they are the fundament to build your house of knowledge on. I could say without any hesitation that the book even […]

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“Sticky Wisdom” by Dave Allan

Have you ever wondered how big companies keep innovating? Or perhaps you realised that your own company is experiencing some problems with creativity. Although both of the cases apply to me, I realised that the book itself is a great read for everyone, even for people who couldn’t relate to the questions above. We are […]

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“What Do You Care What Other People Think?” by Richard Feynman

I must admit that it is not the best book I have ever read. Having said that, there are few things about ignoring what others think about you that really resonate with me. That’s why for the sake of them I am glad I read that. Richard Feynman was one of the most brilliant scientists […]

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“The ISIS Apocalypse: The History, Strategy and Doomsday Vision of the Islamic State” by William McCants

Finally, I have done something I always wanted to do. I have read the book about ISIS. The time has come when almost on a daily basis we can hear about massacres and attacks that the group is responsible for. How did all of this happen? How is it possible for a group hungry for so much […]

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“Stop Stealing Dreams” Manifesto by Seth Godin

One of the most eye-opening pieces of art concerning the system of education. After you read the manifesto available on Seth’s website you will start questioning yourself what really is school for and what impact does it have on us. Is it good or not so much? And the answer isn’t as easy as you may […]

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“The Promise of a Pencil” by Adam Braun

Adam Braun is one of the most inspiring people I have ever heard of. In 2009, after traveling around the world in his early twenties, he started a charity to build a school in one of the developing countries. Since then Pencils of Promise has built 363 schools and served 33883 students. This is one […]

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“Superintelligence: Paths, Dangers, Strategies” by Nick Bostrom

One of the best books about Artificial Intelligence. No matter if you are afraid of AI or you can’t wait till it will become a reality, “Superintelligence” is a great book to help you understand what is involved in Artificial Intelligence, including potential threats. I believe that sooner or later, Artificial Intelligence will be created. […]

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“Deluxe: How Luxury Lost Its Luster” by Dana Thomas

Always luxury was for those few rich people who could afford it. Yet, a few decades ago a major switch has happened. Luxury brands started aiming to mass market (and we are talking here mostly about fashion since there is still a limited number of people who can afford Ferrari). Dana Thomas in a very […]

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“To Die For” by Lucy Siegle

Did you know that fashion industry is the second most polluting after oil? Who would have thought? The truth is, the giant that is a 3 trillion dollars a year industry does more harm than good. And we are not only talking here about the environment but also about the human factor since the child labor […]

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“Les Misérables” by Victor Hugo

Here is one of the very few books on the list that is not about business or self-improvement. Well, at least initially I don’t assume Victor Hugo had those goals in mind, but I believe there is still a lot to learn from the book. For example, how to live for others and forgive like […]

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“Structures: Or Why Things Don’t Fall Down” – J.E. Gordon

One of the coolest books about engineering that can be understood by almost anyone. I must admit that I read it only because it was on the recommended reading list by Elon Musk. But the book is really easy to follow. J.E. Gordon is a great author taking the reader for the adventure in the […]

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“Crossing The Chasm” by Geoffrey A. Moore

The first business book I have ever read. It is based on the concept of marketing your products to the early-adopters, the people who are really interested and willing to try your products. Only after those you can aim to mass market. But here is the trick. Between the masses and your first fans, there […]

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Holy Bible

Here it comes. The controversial post. But! I want to claim, and I am going to stand by my opinion, that this is a book that even an atheist can benefit from. This is the source of so much knowledge about the philosophy of life and how to live that I think everyone should read […]

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“Creativity, Inc.” by Ed Catmull and Amy Wallace

I don’t know why, but this is the coolest book cover I have stumbled upon in a long time. The book is written by the president of Pixar, one of the coolest and most creative companies ever existed. Ed Catmull gives us the insight into this magical powerhouse from the management perspective. Thus, it shouldn’t […]

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“Trust Me, I’m Lying: Confessions of a Media Manipulator” by Ryan Holiday

We are the society that is governed by the public opinion. Public opinion is governed by Media. So the question is, who governs the Media? Read the book to find the answer and understand how media in the 21st Century work. Great Book!

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“The Churchill Factor” by Boris Johnson

You can be either a follower or a hater of Winston Churchill and his political views, and that’s fine with me. But I believe knowing who Winston Churchill was is definitely important. I must admit that before reading the book, I didn’t know much about him and, no matter of your political views, I want […]

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“Tribes” by Seth Godin

Another bestseller from Seth Godin. This time, he gives us another perspective on the tribes and the communities we live in. Of course, the book is focused on the marketing, but as I said in the previous posts, aren’t we all marketers and sellers? Definitely a book worth reading, especially when it has less than […]

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“The Everything Store” by Brad Stone

Do you know those books that are easy to read and have tons of good advice but when you finish reading it, there is just one thing that stayed in your mind? For me, this is one of those. What was the lesson for me? IT IS ALL ABOUT THE CUSTOMER! I am aware that […]

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“Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future” by Ashlee Vance

Unless you work in the oil industry, you are probably in love with Elon Musk. A genius entrepreneur revolutionising three big industries: Space, Transportation, and Energy. When people struggle to run one successful company, how is it possible to be CEO of two powerhouses and still working on other projects at the same time? Want […]

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“Permission Marketing” by Seth Godin

One of the best marketing books ever written. In the era of the increased interruption from the marketers, where we are constantly fed with advertising, how can you build the connection with a customer to have a successful company? The answer to that question found in the book! Check out also this amazing article on BoostCompanies […]

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“Zero to One” by Peter Thiel

The ultimate guide to building a big and prospering company. The story behind the title? Peter Thiel, one of the most interesting people in the Silicon Valley, claims that most of the startups improve the situation. We could say they build on something already existing, they innovate from 1 to n. But the best companies that […]

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“Purple Cow” by Seth Godin

The book every marketing person should read. Seth is a genius as it comes to seeing different patterns and then explaining them in an easy way. The whole book is about being remarkable. The point being that whenever we are driving a car, we won’t stop to appreciate a cow. But what if there was a […]

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“Benjamin Franklin: An American Life” by Walter Isaacson

The best biography of Benjamin Franklin I have ever read. Maybe also because it was the first one so all the excitement connected with discovering that hero was during the read. Benjamin Franklin was one of the most exceptional people ever. A great inventor, philosopher, politician, artist, and business person. There is just too much […]

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“Linchpin” by Seth Godin

“Linchpin” is one of the most eye-opening books I have ever read. Why? Have you ever seen yourself as an exceptional person? If your answer is yes, then you should read the book to realise how you should use that to make an amazing stuff at work, your hobbies, art and in life in general. […]

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“How To Win Friends and Influence People” by Dale Carnegie

Surely this book could compete for the most cheesy title of the century. But! This is a book that everyone should read. Especially millennials, people who want something more from their life, people who want to understand others, you. However, I think you have to be open-minded when reading it. A lot of the advice from […]

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How “The Dip” by Seth Godin Encouraged Me to “Fail”

I love Seth Godin, his books, and his insights. Recently I have read “The Dip” and I am not afraid to say that this is one of the best books I have ever read. Surprisingly, it is not even a marketing book. I would definitely classify it as a lifestyle design guide that can change your […]

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