Do you know those books that are easy to read and have tons of good advice but when you finish reading it, there is just one thing that stayed in your mind?
For me, this is one of those.
What was the lesson for me?
IT IS ALL ABOUT THE CUSTOMER!
I am aware that lot of you don’t work in the commerce, but aren’t we all sellers? We try to sell our ideas, our CV, ourselves. How to succeed in that?
To remember that it is all about our customers. As long as they are happy, we are happy.
Jeff Bezos, when running Amazon had some hard time. So many people predicted him the failure.
But what was his response? Focusing even more on the customers.
Sam Altman often says that we shouldn’t focus on the competition at all since only customers can kill us or make us happy. As simple as that. And this is why Jeff Bezos and Amazon keep growing while so many other e-commerce startups fail.
If you want to read more about the book, check out also BoostCompanies!
The ultimate guide to building a big and prospering company.
The story behind the title?
Peter Thiel, one of the most interesting people in the Silicon Valley, claims that most of the startups improve the situation. We could say they build on something already existing, they innovate from 1 to n.
But the best companies that have the big impact do something that hasn’t been done before. They innovate from 0 (the state where nothing exists) to 1.
Easy, yet so clear. The book is a great piece of art and every want-to-be entrepreneur should read it before starting a company. I believe, if everyone would read the book, the failure rate of startups would dramatically fall.
The best biography of Benjamin Franklin I have ever read.
Maybe also because it was the first one so all the excitement connected with discovering that hero was during the read.
Benjamin Franklin was one of the most exceptional people ever. A great inventor, philosopher, politician, artist, and business person. There is just too much of him to be condensed in one sentence.
But I must admit, that the book left only one big thing in my mind, which is the idea of using your skills to improve the society. Of course, the concept has been used for centuries, even in the Bible, but only this biography showed me how important it is and helped me to realise that Benjamin Franklin was doing that as well.
In the times where Benjamin Franklin is one of the most misunderstood and undervalued heroes, I believe everyone should read this book, starting from kids to implant in them the idea of living for others. The best about the book though is also the fact that if you pay attention, you can see that the ideas of Benjamin are actionable and easy to follow.
So if you want to be great, who is better than Benjamin Franklin to teach you that?
Here is also a great conversation with the author of the biography, Walter Isaacson, on Khan Academy.