“Tribes” by Seth Godin

Another bestseller from Seth Godin.

This time, he gives us another perspective on the tribes and the communities we live in.

Of course, the book is focused on the marketing, but as I said in the previous posts, aren’t we all marketers and sellers?

Definitely a book worth reading, especially when it has less than 140 pages.

Here is also the TED Talk by Seth Godin about the issue.

 

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“The Everything Store” by Brad Stone

Do you know those books that are easy to read and have tons of good advice but when you finish reading it, there is just one thing that stayed in your mind?

For me, this is one of those.

What was the lesson for me?

IT IS ALL ABOUT THE CUSTOMER!

I am aware that lot of you don’t work in the commerce, but aren’t we all sellers? We try to sell our ideas, our CV, ourselves. How to succeed in that?

To remember that it is all about our customers. As long as they are happy, we are happy.

Jeff Bezos, when running Amazon had some hard time. So many people predicted him the failure.

But what was his response? Focusing even more on the customers.

Sam Altman often says that we shouldn’t focus on the competition at all since only customers can kill us or make us happy. As simple as that. And this is why Jeff Bezos and Amazon keep growing while so many other e-commerce startups fail.

If you want to read more about the book, check out also BoostCompanies!

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“Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future” by Ashlee Vance

Unless you work in the oil industry, you are probably in love with Elon Musk.

A genius entrepreneur revolutionising three big industries: Space, Transportation, and Energy.

When people struggle to run one successful company, how is it possible to be CEO of two powerhouses and still working on other projects at the same time?

Want to be like Elon Musk? Before making your decision, definitely read the book to see what it involves.

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“Permission Marketing” by Seth Godin

One of the best marketing books ever written.

In the era of the increased interruption from the marketers, where we are constantly fed with advertising, how can you build the connection with a customer to have a successful company?

The answer to that question found in the book!

Check out also this amazing article on BoostCompanies about the permission marketing to understand the concept even better.

 

 

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“Zero to One” by Peter Thiel

The ultimate guide to building a big and prospering company.

The story behind the title?

Peter Thiel, one of the most interesting people in the Silicon Valley, claims that most of the startups improve the situation. We could say they build on something already existing, they innovate from 1 to n.

But the best companies that have the big impact do something that hasn’t been done before. They innovate from 0 (the state where nothing exists) to 1.

Easy, yet so clear. The book is a great piece of art and every want-to-be entrepreneur should read it before starting a company. I believe, if everyone would read the book, the failure rate of startups would dramatically fall.

 

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“Purple Cow” by Seth Godin

The book every marketing person should read.

Seth is a genius as it comes to seeing different patterns and then explaining them in an easy way.

The whole book is about being remarkable. The point being that whenever we are driving a car, we won’t stop to appreciate a cow.

But what if there was a purple cow?

Then surely you would stop, take the picture and tell your friends about that.

Can you see this simple but very powerful message?

Since reading the book I try every day to be a purple cow and believe me, it does work.

Seth also gave a TED Talk where he explains the concept briefly. 

If you liked the talk, definitely read the book.

By the way, have you noticed that the cover of the book is already remarkable by being landscape?

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“Benjamin Franklin: An American Life” by Walter Isaacson

The best biography of Benjamin Franklin I have ever read.

Maybe also because it was the first one so all the excitement connected with discovering that hero was during the read.

Benjamin Franklin was one of the most exceptional people ever. A great inventor, philosopher, politician, artist, and business person. There is just too much of him to be condensed in one sentence.

But I must admit, that the book left only one big thing in my mind, which is the idea of using your skills to improve the society. Of course, the concept has been used for centuries, even in the Bible, but only this biography showed me how important it is and helped me to realise that Benjamin Franklin was doing that as well.

In the times where Benjamin Franklin is one of the most misunderstood and undervalued heroes, I believe everyone should read this book, starting from kids to implant in them the idea of living for others. The best about the book though is also the fact that if you pay attention, you can see that the ideas of Benjamin are actionable and easy to follow.

So if you want to be great, who is better than Benjamin Franklin to teach you that?

Here is also a great conversation with the author of the biography, Walter Isaacson, on Khan Academy.

 

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