“Sticky Wisdom” by Dave Allan

Have you ever wondered how big companies keep innovating?

Or perhaps you realised that your own company is experiencing some problems with creativity.

Although both of the cases apply to me, I realised that the book itself is a great read for everyone, even for people who couldn’t relate to the questions above. We are all marketers, as Seth Godin often says. Either you try to sell your products, services, ideas etc.

How do you make your ideas spread?

How do you even generate those ideas?

“Sticky Wisdom”, written by the founder and chairman of ?WhatIf! Innovation outlines the processes happening behind the closed doors of his consulting company. The book will show you the essence of creativity at work and even in your daily life.

We all like to think that we are creative. But what if the process of generating ideas we are using now is actually not that efficient?

Maybe the rules from the book are the key for you to utilise your full potential…

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“What Do You Care What Other People Think?” by Richard Feynman

I must admit that it is not the best book I have ever read.

Having said that, there are few things about ignoring what others think about you that really resonate with me. That’s why for the sake of them I am glad I read that.

Richard Feynman was one of the most brilliant scientists of the 20th century and went through a lot during his life, including the death of his wife.

However, what is not very well-known about him is his amazing approach towards the life and how he could ignore what others think about him.

The book itself includes the bits from his childhood, marriage and the investigation of the Challenger catastrophe.

In general, I think I would recommend the book only to science and engineering passionates and managers from the field.


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Do you want to be a puppy or a wolf?

The dogs naturally don’t bark.


It turns out that wolves bark and make sound only when they are puppies. Then they grow out of this.

Only the domesticated dogs don’t.

There are different theories trying to explain this mystery. One of them that I am inclined to believe in is that when dogs are puppies, it is comfortable state of the game for them. Being feed etc. That’s why they keep barking, because it provides them with a comfortable life.

Well, humans are also animals…

So it makes me wonder, in the society today, what are the activities we do that are actually opposite our nature…



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Stone Soup

If you love old tales, surely you have heard the story of the stone soup.

Only recently have I found out about it and it struck me how great business lesson it is.

So brace yourself.


Few hungry travellers came to a village and asked the locals to borrow them ingredients for a meal.

As you could guess, nobody was willing to help.

Then the travellers decided to fill the pot with the water, stones and place it over the fire.

One of the locals became so curious that he approached the strangers. They told him, that they are making Stone Soup which tastes wonderful, but still lacks some garnish. He went and gave them few carrots.

The second one came and heard the same story. This time, the travellers told him, the perfect soup still needs more seasoning. He didn’t hesitate to give them some.

After a while, more and more villagers wanted to talk to travellers and help them with their soup.

Soon, the soup was ready. The strangers removed the stones.

Thanks to the contributions of the villagers, they prepared the delicious soup that was shared with everyone.



Although it is just a fable, I can see a massive potential in the idea the travellers had. I have been trying to come up with the ways you can embrace it. If you have something in mind, let me know at oscar@wewashere.com so that we can discuss that more!



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How much do you believe in your art?

In the second half of the 19th Century, few young painters didn’t make it to the most important art show – Salon de Paris. They were always overshadowed by those faithful painters who stuck to the norms and rules.

One of the young artists, Frederick Bazille, discouraged by the constant failure even wrote that he is never going send his paintings again to the jury of the Salon.

But as it is often the case for young artists, they decided to do everything needed to have their art seen by the public. They organised their own exhibition where a lot of independent painters were able to showcase their work.

Of course, the Salon wasn’t fond of that and did not advertise the exhibition. But the word kept spreading.

You may know the exhibition as The First Impressionist Exhibition.

Probably we would be unable to appreciate nowadays the pieces of art by Renoir, Pissaro, Monet, Cézanne, and Degas if it weren’t for the exhibition.

So how much do you believe in your art?

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“The ISIS Apocalypse: The History, Strategy and Doomsday Vision of the Islamic State” by William McCants

Finally, I have done something I always wanted to do.

I have read the book about ISIS.

The time has come when almost on a daily basis we can hear about massacres and attacks that the group is responsible for.

How did all of this happen? How is it possible for a group hungry for so much blood to exist and grow?

Even if we live in the era when we are so ignorant and care only about our own good, I think this is a must, especially when more of the attacks are conducted in Western countries.

After reading the book you will understand who is responsible for the situation, how some of the terrorists you may know from the news tried to calm ISIS down and what is the driving force of the success of ISIS.

Also, the great thing to do before reading the book is to check out this blog post on Wait But Why about Iraq’s History and ISIS.


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“Stop Stealing Dreams” Manifesto by Seth Godin

One of the most eye-opening pieces of art concerning the system of education.

After you read the manifesto available on Seth’s website you will start questioning yourself what really is school for and what impact does it have on us. Is it good or not so much?

And the answer isn’t as easy as you may think.

(I am just writing a big post about the schools and how the kill our dreams and creativity so I will definitely update it later on.)

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