“Catch-22” by Joseph Heller

After months of reading business and other serious books, Catch-22 provided me with hours of enjoyable reading time.

It’s a story not like any other of a human nature and what people can do to survive. All presented in a hilarious scenario set in World War II.

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Step by Step

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Today we reached with @goudronblanc another milestone – the first article about us and Blackwood (https://goblackwood.co.uk) in a newspaper. (http://m.independent.ie/business/small-business/your-stories/duo-dressing-silicon-valley-entrepreneurs-in-tshirts-launch-new-ethical-accessories-range-36045441.html ) although there is a long way ahead of us and we are still in the early stages of the journey, I have enjoyed every single day of it and I look forward to see where the path leads. Thanks Guerric for being the best companion one could have imagined. #bros #bromance #motivation #entrepreneurquotes #ethicalfashion #sustainablefashion #changetheworld #veganleather #vegetarian

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As Seth Godin advocates, it’s all about the slow, steady growth, like a tree. We live in the culture that everything has to happen now, at this particular moment. But actually, it takes time to build great things. “Overnight success” takes years.

I have been thinking about this over the whole weekend since the last few days were very exciting for me.

On Thursday my article about vegan leather has been published in Huffington Post. After few days it generated some buzz thanks to which it made its way to the homepage.


Even a bottom of a page can be very exciting!


Then on Friday, an article about Blackwood has been published in Independent.ie

Irish vegans, we are going for you!

I am fully aware, that there is a long way ahead of us, but after spending few months on working on Blackwood, it feels nice to reach some of the first milestones.  As Van Gogh said: “Great things are not done by impulse, but by a series of small things brought together.”

I feel happy to say that some of those small things are already behind us!

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How to Achieve Unachievable with Navy SEALs


I believe people don’t use their full potential. According to the urban myth, people use only 10% of their brainpower. Although it is not true, apparently, we tend to use our 100% very rarely, almost never.

Think of the time you go to bed. Do you think, if you used your powerfully, it would take you 30 minutes to fell asleep? This is exactly what Jocko Willink, who was a Navy SEAL commander, mentions in his podcast. He tries to squeeze the day as much as possible so that when he goes to bed, he can feel the day and the satisfaction he did his best.

How often do you feel that? How often do you go to bed knowing you completely run out of fuel?

If you have plenty of plates to spin on a stick, so to speak, how do you make sure all of them keep spinning. And what do you do if you think you are too tired and start dropping one of them?

For me, the question is the matter of mental toughness. Are you willing to go the extra mile to keep everything working?

Navy SEALs, which I admire for their toughness, have a rule called 40% rule.

It is very simple.

When you think you are done, you are just 40% done. 

Although I couldn’t find any scientific research to back the rule, I believe it is a strong motivator. And I can tell you, it works. After I have heard about the approach, I have tested it in my training and work. I have reached results I would have never expected.

So, next time you think you are done, just shut up and keep the plates spinning.



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“Pitch Anything” by Oren Klaff

“The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.”

~ Seth Godin

We make deals and sell all the time without even realising it. Selling is not only about the tangible items but it is about your ideas, decisions etc.

That’s why it is very important to know, how you can succeed with those.

“Pitch Anything” is a comprehensive guide written by an expert in making great deals. I found it actually so useful that I had to re-listen it (yeah, have I ever mentioned I mostly listen to books on Audible instead of reading them?).

Surely a book worth immersing in.

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