Another great book about persuasion, influence, and psychology.
If you are new to the field, I would recommend it as the first read. Lot’s of valuable advice explained easily. Then, move on to the more comprehensive books such as “The Psychology of Persuasion”
“The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.”
~ Seth Godin
We make deals and sell all the time without even realising it. Selling is not only about the tangible items but it is about your ideas, decisions etc.
That’s why it is very important to know, how you can succeed with those.
“Pitch Anything” is a comprehensive guide written by an expert in making great deals. I found it actually so useful that I had to re-listen it (yeah, have I ever mentioned I mostly listen to books on Audible instead of reading them?).
Surely a book worth immersing in.
“The key to successful leadership is influence, not authority.”
~ Ken Blanchard
Of course, there are different ways to analyse and understand the quote.
However, one has to admit that being able to influence and persuade others is one of the most important skills in business and life. And even if you are sceptical about the idea, I would recommend you reading the book just to know when someone tries to manipulate you.
Nobody likes being manipulated. Yet, it is happening on daily basis, even when you are walking down the street or doing grocery shopping.
“Influence: The Psychology of Persuasion” gives you a great brief of the science behind the influence and I would surely recommend you to read it.
Having said that, if there is just one book you would like to read about the subject, I would recommend more “How to Win Friends and Influence People” by Dale Carnagie.
I know probably most of you hate this guy but, wouldn’t it be worth to undersatnd a bit more about one of the most powerful people on Earth now?
To be honest, I really enjoyed the book.
Have you ever wonder what is the future going to look like?
We live in the exponential times there the technological progress takes us to the completely new levels of understanding and innovation. Would you guess 30 years ago that our whole society will be connected to the Internet, that the electric cars will be a normal sight on the streets and technologies like Blockchain, AI and VR will not be a sci-fi scenario anymore?
The question is now, what is going to be next? There are still many things to be invented and fields to be disrupted.
Kevin Kelly, which has an astonishing record of predicting stuff, gives us his answer to the question.
Would you ever guess that one of the factors behind the “success” of ISIS is the way they utilise social media?
Most of the other terrorist groups, especially the Islamic ones, consider social media as a wrong thing from the west, while ISIS is connecting with its followers and recruiting new ones through twitter and other websites.
This is just one of the things that differentiate ISIS from other groups. But there are more.
To understand the origins and core beliefs of ISIS, I would recommend “The ISIS Apocalypse”, while to know more about daily operations of the group, “ISIS: The State of Terror” is a perfect match.
There is nothing much that has to be said about the book.
Are you looking for the simple marketing book with the crucial principles?
Look no more